Big Food’s ‘Smart Choices’ label raises eyebrows at the FDA

You don’t need to be a nutritionist with an advanced degree to know that Froot Loops only qualifies as a “Smart Choice” on Planet Kellogg’s. But as the NYT told us over the weekend, if you are a nutritionist at a prestigious university’s nutrition school, you just might think it does. I give you Eileen Kennedy, President of Tufts University’s (up to this point) well-regarded School of Nutrition Science and Policy, and also board president of Big Food’s “Smart Choices” food label inititative.

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